Service
AI-enabled brands
Identity systems built with generative tooling from day one, so the brand keeps producing after launch instead of freezing in a PDF.
The problem with brand manuals
A classic identity ships as a PDF of rules and a folder of logos. Six months later the marketing team needs a visual for a topic the manual never imagined, and the brand starts to drift. The rules were never the brand; the ability to make new, consistent things was.
What I build instead
An identity with a small production system attached. Typography, colour and composition as usual, but also: prompt libraries and fine-tuned image models that produce on-brand imagery, templates that live in the tools the team already uses, and a set of rules written for machines as well as people.
How it goes
- Positioning and voice. Short, in workshops, with the people who will have to live with it.
- The visual system. Designed by hand. Generative tools come in only once there is something worth generating from.
- The production layer. Models, prompts, templates, and a day of training so the team can run it without me.
What you get
A brand that produces a new campaign visual in an afternoon, not a briefing cycle. A system that a new hire can learn in a week. And a launch that is a beginning, not the peak.
Have a workflow that eats time, a product that needs building,
or a team that should learn the tools?