About
Throwing spaghetti at the wall until one sticks.
Interaction designer and UX lead, working since 2012 on digital products that turn complicated requirements into experiences people can understand, steer and trust. From wireframes to production, in teams with engineering and product management, more and more often with generative AI in the loop.
- Based in
- Zurich, Switzerland
- Contact
- ahoi@kevinbenz.ch
Move across the picture
Experience
2026 – now
Independent product designer
Kevin Benz · Zurich
- Custom software, AI in the workflow, AI-enabled brands and courses for companies that want to move. The four services are described on this site.
- Design and engineering from the same hands: from the first prototype to a product the team uses on Monday.
2025 – 2026
Project lead and interaction designer
Edge5 AG · Zurich
- Finding and structuring requirements in complex IT projects, turning business needs into concepts and prototypes that can be built.
- The interface between business units, engineering and stakeholders: transparency, alignment and clear grounds for decisions.
- Standards and best practices for scalable system architectures, quality assurance across every project phase.
2020 – 2025
Founder and lead designer
okaycaptain · Baden
- Conceived, evaluated and prioritised more than thirty digital products, from finding the use case through prototyping and proof of value to launch.
- Built AI products end to end with generative models, prompt engineering and evaluation methods; cut concept-to-market time by about forty percent.
- Sparring partner for clients weighing AI initiatives: business cases, KPIs, grounds for decisions.
- Reusable design systems and method standards, so quality survives the handover.
2018 – 2023
Lecturer, interaction design
FHNW, University of Applied Sciences Northwestern Switzerland · Windisch
- Taught more than a hundred students user-centred methods, evaluation techniques and best practice; one of the youngest lecturers at the school.
2016 – 2020
UX designer
Hinderling Volkart AG · Zurich
- Designed the Lufthansa, Swiss and Austrian Airlines app: over a million users, rated 4.7 stars by more than 32,000 people. Prototyping, evaluation, iterative Scrum.
- Moderated cross-functional teams of designers, developers, product owners and stakeholders.
- User research, usability tests and A/B tests, turned into data-backed recommendations and concrete next steps.
2015 – 2016
Teaching assistant and UX designer
Zurich University of the Arts (ZHdK) · Zurich
- Supported the interaction design programme, contributed to UX research projects and method development.
Ventures
Co-founder, we master AG
2020. A video learning platform with well-known Swiss personalities. Product strategy, UX concept, business case and video production.
Education
Bachelor of Arts in Interaction Design
Zurich University of the Arts (ZHdK), 2012 – 2015
Foundation year in design
Zurich University of the Arts (ZHdK), 2011 – 2012
Awards
Sustainability Trophy, design
Zürcher Kantonalbank. Prize money CHF 10,000.
Design installation
Mehr als wohnen, Hunziker Areal. Prize money CHF 25,000.
What I work with
AI and strategy
- AI strategy
- Generative AI
- Prompt engineering
- Use-case development
- Business cases and KPIs
- Proof of value
- Evaluation and prototyping
- AI enablement
Product and UX
- Product strategy
- UX and UI design
- User research
- Usability testing
- User journeys
- Design systems
- Design thinking
- Prototyping
Ways of working
- Requirements management
- Stakeholder management
- Cross-functional coordination
- Agile and Scrum
- End-to-end UX
Tools and technology
- Figma
- Adobe Creative Suite
- HTML, CSS, JavaScript
- Python
- REST APIs
- n8n
- AI workflow automation
- Three.js
The four ways to work together are on the home page, the projects under work.
Have a workflow that eats time, a product that needs building,
or a team that should learn the tools?