iWay
An advertising campaign, from concept to set
- Client
- iWay
- Year
- 2022
- Role
- Concept & production
- Services
- Concept, Casting, Set design
About the project
A film campaign for iWay, built end to end: concept, casting and the sets themselves, through to the shoot. Rather than handing off a script to a production company, we stayed in the room for every part of it.
What we did
- Concept and story for the spot
- Casting the lead performer and supporting cast
- Designing and building the sets the film was shot on
- On set through the shoot itself
Have a workflow that eats time, a product that needs building,
or a team that should learn the tools?